Buildify the world

Change-Id: I41c06a3f567bc45d401386cc32d9c40cb6ed95d8
diff --git a/third_party/gperftools/BUILD b/third_party/gperftools/BUILD
index 25a8740..7f5e9d6 100644
--- a/third_party/gperftools/BUILD
+++ b/third_party/gperftools/BUILD
@@ -86,7 +86,7 @@
     "-DPERFTOOLS_DLL_DECL=",
     "-DSTDC_HEADERS=1",
     "-DSTL_NAMESPACE=std",
-    "-DPACKAGE_STRING=\\\"gperftools\ 2.4\\\"",
+    "-DPACKAGE_STRING=\\\"gperftools\\ 2.4\\\"",
     "-DPACKAGE_BUGREPORT=\\\"http://www.frc971.org/contact\\\"",
     "-DPACKAGE_VERSION=\\\"2.4\\\"",
 ] + cpu_select({
@@ -141,7 +141,7 @@
         "-lrt",
         "-lpthread",
     ],
-    nocopts = "-std=gnu\+\+1y",
+    nocopts = "-std=gnu\\+\\+1y",
     visibility = ["//visibility:public"],
     deps = [
         "//third_party/empty_config_h",