diff --git a/rust/flexbuffers/src/buffer.rs b/rust/flexbuffers/src/buffer.rs
index 4643cb8..ad522de 100644
--- a/rust/flexbuffers/src/buffer.rs
+++ b/rust/flexbuffers/src/buffer.rs
@@ -70,7 +70,7 @@
     /// Based off of the `empty` function, allows override for optimization purposes.
     #[inline]
     fn empty_str() -> Self::BufferString {
-        &""
+        ""
     }
 
     #[inline]